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UAE. Middle East duty free and luxury goods exhibition Middle East Exclusive (MEE) is set to return to its November slot in the calendar, after the 2012 event was rescheduled.
It will now be held on 25-27 November and will run in the same week as the Middle East Duty Free Conference and the Dubai Duty Free Golf World Cup. All of the events will be held in Dubai.
Organiser Channels Exhibitions said the move would “significantly strengthen” the position in the calendar of the luxury goods show, which is now in its ninth year. Since 2009 MEE has been held in February or March, but previously (until 2008) it took place alongside the MEDFA Conference and the golf, both major attractions for travel retail visitors to the region.
“By staging MEE 2012 in November, in parallel with the annual MEDFA Conference, we will ensure the highest possible attendance at the exhibition by key figures from across the industry, including duty free travel buyers and top airline retail executives,” said Justin Boutros of Channels Exhibitions.
“Greeting the show’s November move very positively, confirmed and potential exhibitors are looking forward to being able to meet the high turnout of key decision makers from the duty free, travel retail and luxury goods industry who converge on Dubai for the MEDFA Conference and various other well attended industry events. Running the two events at the same time will put Dubai firmly at the centre of the global duty free industry.”
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