ITALY. Missoni Profumi is poised to introduce Missoni acqua, a new fragrance inspired by Italy’s “la bella vita” and the Mediterranean Sea. The fragrance will be launched in selected international markets June 2007.
Missoni acqua is described as sexy, fresh and exuberant, while the textures in the fragrance move like undulating waves, according to the company.
The juice contains the “radiant greens” of bergamot, melon, grapefruit and narcisse, “sparkling blues” of violet, peony, freesia and muguet, while crystal turquoise is represented by Tuscan iris, jasmine and “sole” – the sun hitting the water.
The rounded bottle features a hand-blown-like appearance inviting the hand to curve around it. The bottle is a watery blue reminiscent of the Mediterranean Sea, accented by a gold metallic cap adorned with a coral-coloured cabochon.
The base features an abstract multi-coloured zig-zag motif, creating an illusion as if the wearer is looking through clear blue water.
The outer carton features a graphic interpretation of the signature Missoni fabric weave and magnifies the Italian designer’s zigzag pattern motif.
Advertising visuals
The Missoni acqua fragrance advertising campaign, shot by Mert Alas and Marcus Piggot, was photographed at the Missoni family’s home in Sardinia.
The image captures Margherita Maccapani Missoni, the eldest daughter of Angela Missoni, emerging from blue water with the warmth of the sun.
MORE STORIES ON MISSONI PROFUMI
Missoni fragrance makes its Asian debut at Changi – 09/10/06
Estée Lauder prepares to unveil first Missoni fragrance – 13/12/05
Estée Lauder signs multi-year licensing deal with Milan fashion house Missoni – 19/05/05
