FRANCE. Moët Hennessy Travel Retail and Extime Duty Free Paris – the joint venture between Groupe ADP and Lagardère Travel Retail – have commemorated the tenth anniversary of the first ‘Les Caves Particulières’ boutique at Charles de Gaulle Airport Gate 2EK by unveiling another boutique in Terminal 2F.
The 50sq m luxury boutique offers travellers an immersive experience with the new ‘Destination Champagne’ digital consultation platform, tastings and personalisation services.
An animation ran in the JCDecaux media space adjacent to the boutique from 28 June to 8 July to mark the opening.
It spotlighted four exclusives: Moët & Chandon French Edition, Veuve Clicquot ‘Paris’ Arrow, Veuve Clicquot ‘Paris’ Travel Exclusive and Hennessy X.O. Paris Edition.
The pop-up showcased a Parisian concept complete with paper-cut monuments, a fresh-flower kiosk and a café terrace. Passengers had the opportunity to write and send ‘From Paris with Love’ postcards to their loved ones.
The ‘Les Caves Particulières’ retail concept has been exclusively designed for Parisian airports. The space features wooden shipping crates and clay stone walls inspired by Champagne cellars.
The boutique showcases Moët Hennessy’s complete range of Champagne and Cognac brands including Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon, Krug, Armand de Brignac Champagnes and Hennessy Cognacs.
It also houses rarities and exclusive formats including Moët & Chandon Collection Impériale, Veuve Clicquot Cave Privée, Ruinart Blanc de Blancs Champagne Magnum and Dom Pérignon Plénitude 2.
The boutique setup and offerings will evolve throughout the year, aligning with key events and festivities such as the upcoming Summer Olympic Games in Paris. ✈
