British perfumer Molton Brown has launched the Wild Mint & Lavandin Bath & Shower Gel, Eau de Toilette and Eau de Parfum in travel retail. The Wild Mint & Lavandin scent, created by Senior Perfumer Nathalie Koobus, offers a fresh take on the classic fougère.
The collection was showcased alongside the brand’s fragrances at the recent TFWA World Exhibition in Cannes (1-5 October).
Molton Brown Travel Retail Sales Manager Sophie Sponagle said: “This vibrant new collection encapsulates the spirit of adventure, which is inherent in the travel retail market, while also delivering the premium experience and sustainable excellence, which are at the heart of the Molton Brown offer.
“We use the highest-quality ingredients while treading more lightly on our planet – this means you can be kinder to the Earth without compromising the luxury you love.”
The Eau de Toilette features wild mint and basil, while lavandin – a greener variety of lavender – adds the distinctive Molton Brown twist. Orris root balances notes of sandalwood and tonka bean to create a contemporary fragrance.
For the Eau de Parfum, Koobus picked creamy nutmeg as the signature note to create a warm balance for the mint.
Sister brands Molton Brown and Sensai, both owned by Kao Corporation, exhibited under the umbrella Kao Beauty Brands at TFWA World Exhibition
The collection is crafted with sustainably sourced lavandin from Provence, France. It is grown and harvested by a local farmers collective using technology that benefits long-term biodiversity, reduces water shortages and enhances community life.
The Wild Mint & Lavandin range is cruelty-free and created in the brand’s carbon-neutral factory in Hertfordshire. To help lower waste, almost all of Molton Brown’s packaging is made with 50% RPET and can be recycled. ✈
