UK. British fragrance house Molton Brown pre-launched its Sunlit Clementine & Vetiver fragrance collection exclusively with Avolta across UK airports on 1 April. A domestic launch will follow later in the month.
The range comprises an Eau de Parfum (100ml), Eau de Toilette (100ml), Bath & Shower Gel (300ml) and Body Lotion (300ml)
To celebrate the launch, Molton Brown has launched an eye-catching sun-filled campaign in travel retail.
In partnership with Avolta, the brand has set up Beauty Stations at key UK airports including Manchester, Birmingham, Leeds and Bristol, showcasing the Sunlit Clementine & Vetiver Range.
At London Stansted, the Beauty Stations feature ‘Must Have Tables’ which invite travellers to explore the collections in travel-friendly formats.
Molton Brown Global Travel Retail Key Account Manager Rohanne Collis commented: “We are delighted to be launching our Sunlit Clementine & Vetiver collection as an early exclusive to the travelling consumer in our UK airports with our strategic partner Avolta. Offering this sneak preview underlines our close collaboration with our strategic partner and our dedication to offering something new and exciting for shoppers in the travel retail channel.”
The Sunlit Clementine & Vetiver range combines citrus and woody notes to create a long-lasting scent trail inspired by an endless summer. Clementine is at the heart of the collection and is combined with other citrus notes such as mandarin and lime. This is balanced with notes of creamy fig leaves, roasted hazelnuts and a deep bourbon vetiver.
In line with Molton Brown’s sustainable ethos, the range is 100% vegan and cruelty free. The mandarin and lime essential oils used in the collection are sourced from by-products of the juice industry. The vetiver is farmed in Madagascar by sustainable farming communities supported with education, food and medical services to ensure a more ethical supply chain.
The range is housed in bottles made with 50% recycled plastic and produced in the brand’s carbon-neutral Hertfordshire factory.
Commenting on the collection, Senior Perfumer Julie Massé said: “Clementine to me is sunshine all year long. I love its fizzy, zesty, green and bitter notes, which have a complexity not found in other citrus fruits. It’s an instant injection of optimistic energy and warmth, inspiring me to connect with nature and reclaim a sense of peace.”
Collis added: “With the summer travel season upon us, our Sunlit Clementine & Vetiver collection means that our travelling consumers can take the joys of endless sunshine with them wherever they are going.
“This collection speaks to the sense of happiness which is at the heart of travel and travel retail, and it is imbued with both the exquisite quality and conscious care for the world, which are hallmarks of what we do here at Molton Brown.” ✈
