Leading travel retail brand representative and distributor Blue Chip Group is celebrating its 15th year in business in 2026, an occasion the company marked with a special video interview with The Moodie Davitt Report, conducted during TFWA Asia Pacific in May.
In the film below, Co-Founder Flora Lee reflects on the company’s diversification from representing beauty brands in travel retail to a wider portfolio today, which includes the fast-growing Bacha Coffee and TWG tea brands.
She also talks about the changing desires and demands of the consumer base.
With Bacha Coffee in particular, Lee says her own interest and enthusiasm – “I fell in love with the brand” – led to a professional relationship and franchise partnership. “This is a niche, affordable luxury brand that nobody can copy,” she says.
We also speak to Blue Chip Group CEO Sangmin Ha, who joined the company in early 2026 after 20 years with The Shilla Duty Free. In the second of our video interviews he talks about Blue Chip’s beauty portfolio, the appeal of UK brand Molton Brown and how that translates to consumer audiences in Hong Kong and Macau. ✈
