Welcome to the latest edition of The Moodie Davitt Spotlight Series eZine, where we celebrate KOSÉ Group’s milestone 80th anniversary.
Guided by its enduring philosophy, ‘Creating Beauty in a Sustainable World’, KOSÉ Holdings Corporation continues to define what modern beauty leadership looks like as a company grounded in purpose, yet evolving in step with a rapidly changing global landscape.
At the heart of this journey is a clear strategic direction. Through its ‘Vision for Lifelong Beauty Partner’ – Milestone 2030, KOSÉ has set out to strengthen its foundations, accelerate international expansion and further establish itself as a truly global organisation.
This Spotlight Series edition also honours the company’s origins by looking back at its rich history. Founded in 1946 by Kozaburo Kobayashi, KOSÉ was built on an unwavering commitment to quality, trust and human connection. That founding spirit, captured in the philosophy ‘Mind to Follow the Right Path’, continues to inform the Group’s decision-making today.
From its origins in Japan to its steadily expanding global footprint, KOSÉ’s evolution has been most visibly, and compellingly, expressed through the travel retail channel.
What began with a modest presence at Narita International Airport in 2003 has grown into a dynamic, multi-market business spanning Asia and Europe.
We explore that journey in depth, alongside a wide-ranging interview with KOSÉ Travel Retail President Hiroto Kitaki. He outlines how the ‘Vision for Lifelong Beauty Partner’ philosophy is being brought to life across the channel through 3E pillars: Exclusive, Experience and Environment.
We spotlight KOSÉ’s strength in experiential retail, particularly its pop-ups in Hainan. We celebrate sustainable initiatives such as SEKKISEI’s ‘SAVE the Blue’ programme; which reinforces KOSÉ’s belief that caring for people and planet must go hand in hand.
Across these pages, we showcase the breadth of the KOSÉ portfolio and highlight how each brand contributes its own distinct expression of beauty. We also feature a special message from Vorravit Siripark, Founder & Chief Executive Officer of PAÑPURI, the Thai wellness brand acquired by KOSÉ in 2024.
As KOSÉ enters its ninth decade, the message is clear and compelling: growth must be purposeful and partnerships must be collaborative while experiences must resonate long after the journey ends.
We hope you enjoy this special edition.
The Moodie Davitt Report Brands Director Hannah Tan
