The Moodie Davitt Report is delighted to announce the forthcoming launch of a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products.
Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division*, the series will be shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Douyin (抖音), Instagram and links through our dual WeChat platforms.
{Click on the YouTube Icon to view TREX Travels to the Duty Free World, the introductory video to The TREX Factor}
The series underlines The Moodie Davitt Report’s commitment to championing channel-exclusive products, manifested in the highly successful TREX Awards launched last year (the 2026 TREX Awards results will be unveiled next week).
Today we present the introductory edition, to be followed by the first eight episodes, all shot this month inside the acclaimed Duty Zero by cdf VIP Lounge at Hong Kong International Airport, featuring a range of channel, China Duty Free Group and Duty Zero by cdf exclusive whiskies from Scotland and Japan.
Episode 1 features Johnnie Walker Blue Label Xordinaire, an outstanding TREX line extension to the renowned ultra-premium Scotch whisky blend, aged in former French XO Cognac casks to add a velvety smoothness.
The TREX Factor is presented by The Moodie Davitt Report Founder & Chairman Martin Moodie and filmed and edited by Moodie Davitt STUDIO Director Alexander Roux. It features occasional guest appearances, including in two of the early episodes Duty Zero by cdf Retail Manager Rolls Wong.
Going forward, The TREX Factor will explore the wonderful world of TREX spirits – whiskies, Cognacs, gin, vodka and more – wonderful world-class drinks that a consumer won’t find unless they are armed with a passport and air ticket and entering the exciting world of duty-free shopping.
We will also explore other categories, including wine, cosmetics & fragrances and confectionery in the future.
Series creator, The Moodie Davitt Report Founder & Chairman Martin Moodie said, “This is one of our most exciting initiatives to date. It not only represents a championing of a sector we consider crucial to the future growth of the travel retail channel but also marks our first fully-fledged plunge into B2C publishing.
“We have long argued that differentiation is key to creating real value in and consumer curiosity about travel retail in the face of intense online, cross-border and downtown competition.
“True TREXs achieve precisely that – and we’re not simply talking packaging or size tweaks here – offering products of real value that by definition cannot be procured elsewhere.
“But it is crucial that consumers understand what a channel or travel retailer-exclusive is. A range of terms are used to articulate the concept but we prefer to bring them together under the simple TREX banner, which we will be championing through our series and awards.
“We thank China Duty Free Group and its amazing team at Duty Zero by cdf in believing in The TREX Factor concept and allowing us to shoot in their outstanding VIP Lounge at Hong Kong International Airport.”
The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com
The launch follows hot on the heels of Moodie Davitt STUDIO’s premiere of Moodie Davitt CHECK-IN, a quarterly video series in association with William Grant & Sons, the first episode hosted by Hendrick’s – a most unusual premium gin.
*ABOUT MOODIE DAVITT STUDIO
Moodie Davitt STUDIO, the acclaimed video content creation arm of The Moodie Davitt Report, recently relocated from Hainan to Shenzhen, China, as part of our Asia Pacific expansion plans.
Moodie Davitt STUDIO creates high-quality film content tailored to brand owners, retailers and airport partners, adding a critical dimension to our multi-format storytelling for the global aviation and travel retail sectors.
The team is led by The Moodie Davitt Report Founder & Chairman Martin Moodie in Hong Kong and Shenzhen-based Videographer, Editor and Director Alexander Roux.
Alexander will be filming at the forthcoming TFWA Asia Pacific show in Singapore. If you would like to talk to us about an on-location shoot, please contact Irene Revilla at Irene@MoodieDavittReport.com
{Above: In this striking 2024 Moodie Davitt STUDIO production, we bring you highlights from House of Suntory’s Kogei Collection whisky masterclass at TFWA Asia Pacific in Singapore; Below we visit Hamad International Airport and Qatar Duty Free in our acclaimed Airport Wonders of the World series and discover Zhuo Zhou Shanlan Rice Wine in Hainan}
