MSC Cruises has revealed the retail line-up onboard its newest flagship MSC World Asia, which will begin sailing in the Mediterranean this December.
The vessel is the third ship in MSC Cruises’ World Class series and will feature design elements influenced by Asian culture, art and landscapes.
The ship will feature luxury boutiques across the outdoor World Promenade and indoor World Galleria, offering watches, jewellery, fashion accessories, fragrances, souvenirs and personalised shopping experiences.
The brand selection will include OMEGA and TimeVallée, alongside fragrances from Xerjoff, Parfums de Marly, Jo Malone London, Chanel and Dior, and jewellery from Swarovski.
Select boutiques will offer onboard-exclusive collections and limited-edition products, supported by retail events and pop-up experiences during sailings.
MSC World Asia will also introduce dedicated retail experiences in two family-focused venues – a first for an MSC Cruises ship.
Pop-up stores in The Harbour, the ship’s open-air theme park, and family entertainment venue The Clubhouse will offer MSC World Asia-themed collectables and branded merchandise. The selection will include games, T-shirts, tote bags, towels and souvenirs.
MSC Cruises Senior Vice President Onboard Revenue Georg Schmickler said, “With MSC World Asia inviting guests to experience The Art of Cruising, we are delighted to offer an exceptional onboard shopping experience that reflects the spirit of the journey.
“From world-renowned brands and fine watches to fashion jewellery, cosmetics and the latest electronics, our carefully curated selection offers something special for every guest.
“We look forward to creating an inspiring shopping experience at sea, helping guests discover meaningful keepsakes that will remind them of their voyage long after they return home.”
Retail highlights
- The OMEGA boutique will carry timepieces from the Swiss watchmaker, while multi-brand watch concept TimeVallée will feature products from Breitling, Cartier, Chopard, Hublot, IWC, Panerai and TAG Heuer.
- Fine Jewellery and World of Jewels will offer diamonds, gemstones and jewellery from brands including Messika, Damiani and Maison Heavenly.
- Two retail spaces named Luxury Accessories and Boutique will carry designer bags, accessories and fashion items, supported by personalised shopping services.
- The MSC Shop will offer MSC-branded products, merchandise and souvenirs.
- At Iris Galerie, guests will be able to transform images of their irises into personalised artwork. The Hub – Photo & Digit@l will provide professional photography services onboard MSC World Asia. 🛳️
