UKRAINE. Mydutyfree, which operates a global duty free online marketplace and a click-and-collect service for travelling shoppers, has unveiled a new service which enables retail store staff to present ‘tailored’ offers to customers. It claims the service is “changing the concept of customer service in the duty free business”.
By exploiting user data and machine learning algorithms, Mydutyfree said it can now create unique offers for offline retailers based on the user’s interests, tastes, search and purchase history.
The Ukranian company said that the new feature, which it describes as ‘disruptive’, enables shop managers to upsell and cross-sell products that the customer has already expressed an interest in or has been considering.
Mydutyfree said: “The cashiers will be no longer dealing with an unfamiliar customer: they will see their interests and preferences. Customers will get the subtle feeling of ‘being understood’: they will be offered just the goods they were looking for.
“The cashier/adviser will not only gain customer loyalty but also it will help to immediately increase the revenue by simply selling more. That is the advantage of personalised offers based on the client’s interests.”
Mydutyfree’s marketplace is currently operating in 33 shops, in seven countries (Ukraine, Russia, Belarus, Azerbaijan, Georgia, Saudi Arabia and India).
It cooperates with stores operated by Heinemann, Lagardère and Flemingo Travel Retail and its partners include MasterCard and Tui.
