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Nadia Minkoff advertising image for TFWA Asia Pacific 2008 |
UK. British handbag and accessories designer Nadia Minkoff is heading to the TFWA Asia Pacific 2008 show with her latest collection of luxury handbags, purses and jewellery.
Nadia Minkoff made her first appearance in travel retail at the TFWA’s Designer Studio as part of the 2006 Asia Pacific event, but this year returns independently with a collection aimed at travel retailers, and a strong ambition to develop her business in the region’s airport and inflight market.
“The Design Studio was a great experience and gave me a fantastic insight into the needs of the travel retail business,” explained Minkoff. “Travel retail is a global community embracing all backgrounds and nationalities. It has an enormous potential to be one of the most exciting and unique shopping experiences. However, while we all expect to find established brands at the airport these days, there still seems to be less choice for those seeking something different, more unique yet still very affordable. I believe that Nadia Minkoff offers just that. People want quality at a good price but they still care very much for design and originality.”
At this year’s TFWA event, Nadia Minkoff will be showing a select range of handbags and purses from the summer and winter ranges. Also on dispay will be the company’s first collection of fashion jewellery, created in partnership with the oldest costume jewellery manufacturer in the UK, S Root & Co.
Since appearing at the 2006 Design Studio, Nadia Minkoff has been expanding her export business across Asia, and winning recognition at both London and Tokyo Fashion Weeks. In addition, Nadia has been busy expanding in France and the UK and is about to open distribution in Italy. This autumn, the company also plans to launch in key US markets.
Commenting on her plans for travel retail, Minkoff said she saw great potential in Asia, in particular Japan where over the past five years the brand has enjoyed great recognition. “The Asian consumer is familiar with the Nadia Minkoff collections. I have been showing at Tokyo Fashion Week for many years, and I am currently selling through Mitsukoshi and Isetan as well as many of the other leading multiples and specialist boutiques throughout Japan,” added Minkoff.
“The timing is now right for me to focus on developing a market in travel retail. I believe I can offer the industry a strong collection of handbags and accessories that are highly suited to the market, in terms of quality and design, and an affordable price point. I have tailored the collection for travel retail, offering a variety of designs from small, elegant evening clutch bags to stylish day bags using the softest leather and unique design features.”
Speaking of the new jewellery range, Minkoff continued: “The jewellery collection is all hand-made in the Czech Republic, using hand-dipped glass pearls, in a range of beautiful colours. I have designed some pieces with the Asian consumer in mind, taking into account their love of very feminine, colourful designs.”
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Unique yet still affordable: Nadia Minkoff’s renowned Silk Brooch bag for Summer 2008 |
Summer 08 collection
Inspired by nature, the Nadia Minkoff summer handbag collection is described as soft and delicate, using tactile leathers in cream nude and ivory, crisp printed cottons infused with pink and orange, exotic python and shimmering silks.
The London Tote, in soft cream leather with lots of pockets and compartments is said to be the perfect city-lifestyle bag, and ideal for travelling. For summer days out, The Summer Trapeze Bag is pleated and soft, in nude leather with printed cotton devoree fabric.
For nights out, Nadia Minkoff has created a range of clutch bags, featuring over-sized clutch designs and small elegant purses in leather and silk. The Eva clutch will be on display, together with the renowned Nadia Minkoff Silk Brooch bags. Recommended retail prices range from £35 to £200.
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Left: A feather-covered clutch bag; Right: The London Tote, in soft cream leather with lots of pockets and compartments | |
Winter 08/09 collection
The winter collection is described as “an infusion of colour, shiny patents and rich brocades, inspired by the 1960s modern and contemporary, art deco glamour and magical winter folly”.
The leather day bag with patent trim is for women who want to be taken seriously, while the soft rainbow bag can be worn casually across the body. RRP: £35-£200.
Jewellery collection
The fresh addition to the company’s range is a collection of pearl and Swarovski crystal jewellery entirely handmade in the Czech Republic, using hand-dipped glass pearls, in a range of colours. A classic range of matching pearl necklaces, bracelets and earrings is offered.
For evening, a chunky beaded necklace with leather bow can be teamed up with the pearl and Swarovski nugget cluster necklace. RRP: £25-£120.
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New: This pearl and Swarovski crystal jewellery is handmade in the Czech Republic, using hand-dipped glass pearls | |
About Nadia Minkoff
Since graduating with a BA degree in fashion design in 1988, Nadia Minkoff has been the accessories designer behind many well-known high-end fashion labels. Nadia launched her own collection in 1990 with one intention: to manufacture high quality women’s accessories, featuring innovative designs with imaginative detailing. Quintessentially British, the brand is widely recognised for its distinctive image and feel.
With the help of a small team, Nadia Minkoff is producing collections that retail worldwide and are shown in London, Paris and Tokyo.
Nadia Minkoff is a niche lifestyle brand with these core principles: to use only the best raw materials such as leather, silk, wool and cotton; to keep production in Europe; the majority of the collection is still made in the UK; and to ensure there is no compromise on attention to detail.
For details, contact Nadia Minkoff, tel: +44 20 8912 2959, e-mail nadia.minkoff@nadiaminkoff.com Visit www.nadiaminkoff.com
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