NAU! teams up with 2.0 & Partners as it targets travel retail expansion

NAU! has established its travel retail presence in Italy and is now reinforcing its commitment to the channel. Pictured above is its store at Milan Linate Airport {Image: NAU!}

Italian fashion accessories brand NAU! has partnered with travel retail consultants 2.0 & Partners as it seeks to expand its travel retail footprint.

Described as a brand of craftsmen, it was founded from the early Italian traditions of eyewear manufacture and has grown to be a pioneer in the market.

According to the company, style and sustainability are at the core of its brand.

The brand takes pride in producing eyewear and other accessories made out of ethically sourced materials

Its products feature straightforward Italian design and are made using advanced equipment.

The brand releases new collections every two weeks, with each of them carefully positioned to provide an accessible luxury offer for consumers as it aims to stimulate impulse purchasing.

The brand offers a wide selection of bags, wallets and other leather goods

With a strong focus on sustainability, the company invests 10% of its annual profits in projects which bring social and environmental value to those they support.

Its products are also manufactured through ecologically-sound production methods.

Underlining its sustainable practices, the brand’s Ocean Plastic range and other eyewear collections are produced using recycled plastic bottles collected from the sea

Among its eyewear collections, the Ocean Plastic range is produced using 30% PET, made from discarded plastic bottles pulled from the sea. These efforts directly tackle one of the most serious environmental issues.

The brand now has more than 170 shops worldwide, including its airport outlets in Milan Malpensa, Milan Bergamo, Milan Linate and Torino, as well as the Firenze rail station, and mono-brand outlets.

NAU!’s eyewear range is made with sustainability and style in mind

NAU! Chairman Fabrizio Brogi said: “Entering the travel retail market is an exciting further step for us in our global expansion. We truly believe that our carefully crafted Italian eyewear designs, created with sustainability and excellence at their heart, will engage and enchant the travelling shopper, and provide something new and exciting as this market continues to grow and recover.”

2.0 & Partners CEO, Fabio Bernardini added: “We are delighted to bring NAU! to the travel retail shopper as a new and exciting offer for the market. Both craftsmanship and sustainability are vital issues for modern travelling shoppers and NAU! delivers classic Italian styling, drawn from the country’s rich history in this field, coupled with a true dedication to protecting the world around us.

“We believe this is a brand with great potential for growth in the market and to enhance the eyewear offer of any retail partners in the industry. We are excited to see it grow and flourish.” ✈

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