Ukrainian vodka brand Nemiroff has appointed Mykola Takzey as Global Chief Marketing Officer with a brief to boost the company’s international profile.
Takzey has a diverse background spanning innovation, strategic marketing and transformative leadership. It includes 15 years with Philip Morris International, where he held various senior marketing and innovation roles.
He said: “Having shaped growth in various industries, from food-tech to tobacco, I’m wired to think globally. Nemiroff’s expansion ambitions align perfectly with my experiences, and I’m truly excited about the company vision. I believe we can make Nemiroff the first truly global consumer brand from Ukraine.”
Welcoming the appointment, Nemiroff CEO Yuriy Sorochynskiy commented: “We’re thrilled to welcome Mykola Takzey to the Nemiroff family. His global mindset and track record in expanding markets demonstrates our commitment to reaching new horizons.
“Mykola brings exceptional strategic acumen to our team, infusing fresh life into multiple projects while consistently prioritising the consumer experience. His expertise and forward-thinking will undoubtedly contribute to shaping our brand’s journey.”
Nerimoff noted that Takzey’s strategy for the brand involves facing challenges in the vodka industry head-on and seizing growth opportunities.
Takzey explained: “The vodka landscape is always changing. By embracing pragmatism and courage to challenge the status quo, agile thinking and a laser-focus on consumer needs, we aim to turn challenges into stepping stones for growth.
“In the near future, expect a refined focus on consumer-centricity. Five years down the line I envision Nemiroff as a major global player, with a recognised and respected presence. A love mark for its consumers. For our partners, they can expect collaborative strategies that drive mutual growth.”
Takzey said he is committed to strengthening the brand’s identity while staying true to its Ukrainian roots, and added: “I see us as more than just a brand; we’re a global legacy. I aim to build teams that share our vision, ensuring we maintain our authenticity while growing on a global scale. So we may welcome fresh talents who resonate with our values within key pillars of our marketing direction: consumer and business insights, brand building and market activation.” ✈
