UK. Fast-growing vodka brand Nemiroff has made its UK travel retail debut through a partnership with Avolta, with listings at World Duty Free across key locations.
Extending its regional presence, the brand is now available at airports including London Heathrow, London Gatwick, London Stansted, Manchester, Aberdeen, Glasgow, Edinburgh, Birmingham and Jersey, as well as Eurotunnel.
The brand’s UK launch is being amplified with activations designed to resonate with international travellers.
To drive further engagement, Club Avolta members purchasing Nemiroff De Luxe are eligible to win tickets to upcoming English Premier League (EPL) matches with the brand’s partner clubs.
The promotion showcases Nemiroff’s engagement with UK football through EPL club partnerships and reinforces its increasing visibility in travel retail.
The UK travel retail launch builds on Nemiroff’s recent listing with Tesco, underlining the brand’s long-term commitment to the UK market.
Nemiroff CEO Yuriy Sorochynskiy said, “The travel retail sector is a powerful showcase for international spirits brands.
“By partnering with Avolta, Nemiroff is not only expanding availability across strategic UK travel locations, but also presenting our premium De Luxe expression to millions of international travellers. This reinforces our ambition to bring Ukrainian vodka craftsmanship to a global stage.”
Avolta UK Commercial Director Eve Fifer added: “Travel retail is about discovery, and we’re always looking to surprise travellers with new brands. Nemiroff embodies authenticity and quality craftmanship, making it a great fit for our UK stores – we are delighted to welcome Nemiroff De Luxe into our portfolio.”
Whyte & Mackay Global Account Manager Donna Carley commented: “The Avolta partnership builds on Nemiroff’s strong retail growth and recent Tesco deal, expanding the brand into a highly visible channel. This move will accelerate consumer awareness and strengthen Nemiroff’s positioning as a premium international vodka.” ✈
