Neuhaus hails first concept store at Schiphol’s new Lounge 3

NETHERLANDS. Belgian luxury chocolatier Neuhaus has opened its first concept store at Amsterdam Airport Schiphol’s new-look Lounge 3.

The 35sq m outlet offers a wide range of gifts, such as the Neuhaus ballotins and the Neuhaus Collection gift boxes. The unit is part of the Schiphol Airport Retail-operated Fine Chocolates boutique. For our story on the opening of Lounge 3, click here.

The Schiphol Airport opening is part of the company’s strategy to expand its presence in travel retail

The opening is part of Neuhaus’s strategy to expand its presence in travel retail, with roll-outs of boutique and shop-in-shop concepts in major international airports and other travel retail locations.

The results to date have been “exceptional” not just in terms of the sales but also in terms of the positive reaction from the consumer, according to Neuhaus.

Neuhaus Director International Sales Philip Geeraert said: “Neuhaus is very pleased with the cooperation with Schiphol Airport Retail which resulted in this wonderful Neuhaus shop. Schiphol Aiport is the fifth largest airport in Europe with just over 45 million passengers. The creation of the Neuhaus experience at this airport is another step in the successful travel retail development of Neuhaus.”