New from The Moodie Davitt Report – ‘China Chic comes to the Global Stage’

CHINA. In line with our deep commitment to the promotion of China Chic products in travel retail at home and abroad, The Moodie Davitt Report is proud to announce a pioneering digital and print magazine dedicated to high-quality Chinese brands.

To be published in May (coinciding with TFWA Asia Pacific in Singapore), ‘China Chic comes to the Global Stage’ will be published in print and digital format as well as online and via The Moodie Davitt Report’s dual WeChat platforms*.

The Moodie Davitt Report has also today unveiled a dedicated China Chic column on our industry-leading website. All China Chic stories (located under our Brand News dropdown menu) will be archived permanently as an integral component of our pledge to champion Chinese brands and heritage.

The Moodie Davitt Report Founder & Chairman, Hong Kong-based Martin Moodie said, “We are delighted with the reaction from Chinese brands and retailers to this important initiative.

“As the only international travel retail publisher with a China base – in Hong Kong and Haikou – and a dual WeChat presence, we have long been committed to bringing China to the world and the world to China in travel retail information terms.

Click on the image to read our recent report on a critical MOU between China Duty Free International (part of China Tourism Group Duty Free Co) and ANTA Southeast Company, which lays the ground for a long-term strategic partnership to expand China Chic-led duty-free and duty-paid retailing across Belt and Road markets, plus the Hong Kong and Macau regions. 

“Now we are extending that focus to China Chic, a critical concept for Chinese companies – and indeed China as a nation – in taking its extraordinary heritage of quality branded products, traditional and contemporary, to the global stage.

Click on the image to discover how Jiangsu-based premium indoor footwear brand LMOY made its travel retail debut with a store opening at Nanjing Lukou International Airport on 27 January, in partnership with China National Service Corporation and Eastern Airport Group.
China Chic is to the fore at China Duty Free Group’s fine new downtown duty-free store in Chengdu, Sichuan, opened last September. The store shines a light on premium local specialities such as Sichuan liquor and delicacies, and creative products inspired by Sanxingdui, a Bronze Age archaeological site located in Sichuan. The panda-themed China-chic zone focuses on high-quality domestic products, including traditional and artisanal handicrafts.
Premium Chinese watchmaker Fiyta partnered with Zhuhai Duty Free last year to unveil a high-profile aerospace-themed exhibition at the retailer’s Gongbei Port Arrivals Duty-Free store. Click on the photo to read our extensive report.
Chinese beauty brand Florasis has long been in the vanguard of the China Chic movement. Click on the image to read The Moodie Davitt Report Chief China Representative Zhang Yimei’s exclusive and compelling interview with Florasis Global Expansion President Gabby YJ Chen from late 2024, which emphasises the importance of cultural storytelling and sustainable practices in building a loyal global customer base.
*Scan the QR codes via WeChat to visit our latforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com
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