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The new smoking areas are part of Imperial’s campaign to improve facilities and add comfort for smokers |
The UK’s leading tobacco supplier Imperial Tobacco has launched Smoking Allowed, a campaign designed to support adult smokers in the country. The campaign will include the deployment of modern, well equipped “smoking pavilions” in key travel locations, with the first being unveiled at Bristol Airport last week – close to the supplier’s base.
Explaining the thinking behind the initiative, Imperial Tobacco UK Communications Manager Iain Watkins said: “Smoking Allowed is a new campaign demonstrating our huge commitment to supporting those 12 million UK adults who choose to smoke. Recent research highlighted areas of their daily lives and routines where they feel they lack adequate facilities.
“Feeling comfortable when they travel was continually emphasised as being particularly important to smokers, so one of the first outputs in the Smoking Allowed campaign will be the provision of high-quality smoking pavilions being built and installed at key points across the UK. The first opened at Bristol Airport last week and provides heating, lighting, shelter, ventilation, hand gel and litter disposal solutions.”
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The smoking pavilion at Bristol provides heating, shelter and solutions for the disposal of litter |
Imperial Tobacco UK General Manager Amal Pramanik added: “It is important and appropriate for us to initially work with our hometown airport, Bristol, as over 1 million passengers using the airport each year are adult smokers. Going forward Imperial Tobacco is committed to working with many locations to provide high-quality facilities for smokers.”
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Imperial estimates that around one million of Bristol Airport’s total annual passengers are adult smokers |
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Imperial’s Amal Pramanik and Bristol Airport’s Jason Wescott officially open the new smoking pavilion |
Bristol Airport Head of Sales & Marketing Jason Wescott commented: “Imperial Tobacco is making a significant investment in the South West region, with the development of a new £200m headquarters and the relocation of its international sales and marketing team. Bristol Airport will continue to work closely with Imperial Tobacco to ensure the best global travel options are available from their local airport.
“The new smoking area provided by Imperial Tobacco offers a comfortable and clean environment for customers wishing to smoke, whether they are travelling from Bristol Airport or meeting visitors arriving from around the world.”
Imperial has also created a dedicated website to support the Smoking Allowed campaign: click here.
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