Imperial Brands to spotlight consumer-focused portfolio at IAADFS Summit of the Americas

USA. Imperial Brands is set to showcase its cross-category and consumer-centric brand offerings at the upcoming IAADFS Summit of the Americas 2026 (28-31 March) at the Rosen Shingle Creek in Orlando, Florida (Booth 301).

The company is leveraging the event’s regional prominence to present its global travel retail tobacco portfolio, which combines international leaders with regional brands.

Key highlights include Davidoff, celebrating its centenary this year while maintaining strong appeal among legal-age travelling consumers worldwide.

To reinforce its customer-focused strategy, Imperial Brands will feature tailored solutions for diverse traveller preferences, including popular American brands Backwoods and USA Gold, alongside globally recognised names, L&B and Golden Virginia.

The company underscores the Summit’s importance as an opportunity to connect with both long-standing and new partners across the region ahead of a pivotal year for international travel.

Imperial Brands Regional Sales Manager Western Europe & Americas Scott Wilson said, “We’re very much looking forward to exhibiting at the Summit of the Americas and connecting with our partners and customers from across the region.

“With an exciting summer ahead and the FIFA World Cup bringing global attention to the USA, Canada and Mexico, the region will welcome millions of international travellers.

“Imperial Brands is proud to support this momentum with a multi-category portfolio of iconic brands tailored to the evolving expectations of global consumers.”

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