UAE. Nohaca Tequila has made its Middle East travel retail debut, securing a listing with Dubai Duty Free through a partnership with Vintage International at Dubai International Airport.
The launch advances the brand’s global growth ambitions, with Nohaca Plata 1L (RRP US$95) and Nohaca Reposado 1L (RRP US$110) now available with the retailer.
The partnership will showcase Nohaca’s sustainable additive-free, single-origin tequila through a dedicated retail presence and concourse activations, promoting the brand’s heritage and craftsmanship.
Derived from nómadas haciendo caminos (‘nomads making paths’), the brand’s philosophy resonates with Dubai’s role as a global gateway.
Founded by former Diageo and Silent Pool Gin executive Adam Dobson, Nohaca produces premium tequila from the highlands of Arandas, Jalisco, Mexico, guided by three core principles: discovery, reverence and mastery.
The brand targets what it describes as ‘modern cultural nomads’ – travellers who value products built with origin, integrity and purpose.
Nohaca’s travel retail range includes its Plata and Reposado expressions in a 1-litre format (42% ABV). Both are additive-free, made from 100% single-origin Blue Weber agave from the Jalisco Highlands, using traditional oven roasting and double distillation.
Vintage International Managing Director Salim Farhat said, “Nohaca is entering the Middle East at a time when premium tequila is gaining greater recognition among discerning spirits consumers.
“What sets the brand apart is the balance of liquid quality, design, provenance and cultural depth. Our role is to build the brand carefully in the right environments, with education and activation that reflect its long-term positioning within the category.”
Nohaca Tequila Founder Adam Dobson added: “Dubai Duty Free is more than a retail location. It is a point of movement between cultures, places and occasions. That makes it a natural setting for Nohaca.
“The brand was built around the idea of meaningful discovery, and this launch places us in an environment where travellers are already open to finding something with depth, provenance and purpose.
“Our focus is not simply to be present in more places, but to build the brand, unhurried, in the right environments. Dubai Duty Free represents a considered step in that direction, supported by partners who understand both the discipline of travel retail and the long-term opportunity for additive-free tequila.”
Reflecting the brand’s commitment to sustainable packaging, each bottle is made in Mexico from 100% recycled post-consumer glass and features labels produced from recycled cotton fibre and compostable corn starch seals.
The bottle design is inspired by ancient Mexican steles, with each expression featuring a guardian symbol highlighting the brand’s philosophy of discovery, reverence and mastery. ✈
