Noida Airport to enhance retail operations with GrayMatter’s real‑time sales tracking solution

Emerging as one of India’s, and Asia’s, largest airports, Noida International is gearing up to set new standards in passenger experience and retail operations {Image: Noida International Airport}

INDIA. Noida International Airport in Jewar, Uttar Pradesh is set to deploy GrayMatter Software Services’ StoreSense platform to capture real-time sales data from 170 point-of-sale terminals across the travel hub.

The partnership with the digital transformation specialist reflects the airport’s focus on innovation and improving the shopping experience for travellers.

StoreSense will integrate with the airport’s core operational systems, including the SAP Real Estate module for billing and the SITA Airport Operational Data Base (AODB) for flight and passenger records.

Among the key retailers and brands adopting StoreSense are Heinemann Asia Pacific, BBM Group, HMSHost, Haldiram, Starbucks, TFS (Travel Food Services), Mahindra Logistics, Uber, Rapido, Global Exchange and Apollo.

StoreSense gathers real-time sales data from point-of-sale systems and printers, using contract rules to categorise products to deliver fast billing with accurate reconciliations.

The solution equips airport teams with insights across all levels through role-based analytics, producing executive dashboards and detailed reports to drive retail performance and improve the passenger experience.

A conceptual render of the airport’s duty-free area  

Noida International Airport Chief Commercial Officer Prashant Gaurav Gupta said, “We were on the lookout for a business intelligence solution that captures real-time sales data from our concessionaires, speeds up billing, and delivers valuable data-driven insights.

“StoreSense has a proven track record at leading airports, and we believe it will enhance the shopping experience for travellers at Noida International Airport.”

GrayMatter Software Services Founder and CEO Vikas Gupta added, “Airport concessionaires collect valuable data that, when converted into actionable insights, can create new revenue streams and improve contract performance across the entire ecosystem.

“We are pleased that Noida International Airport will implement StoreSense and proud to collaborate with them to enhance the passenger experience and optimise operations.”

Out now: Leading Indian data management solutions company Voiceback Analytics has partnered with The Moodie Davitt Report on a major new study of Indian global travellers’ shopping habits. To ensure rich and actionable insights, Voiceback Analytics conducted 1,000 interviews at major international airports across India with fieldwork and analysis conducted in June, July and August 2025. To order a copy of the report or for more details, please email Irene Revilla at Irene@MoodieDavittReport.com.

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