The Nuance Group has launched a new range of sunglasses created by Rodenstock and Claudia Schiffer for sale exclusively in travel retail. The ‘Claudia Schiffer by Rodenstock’ collection is launching at Sun Catcher stores at Zürich and Hamburg airports.
With an offering already available in travel retail for premium men’s eyewear, the latest collection by Rodenstock allows the brand to target female travellers.
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German model Claudia Schiffer is not just the face behind the Rodenstock collection, she also played a large role in the sunglasses’ design |
Creative Director Claudia Schiffer said she was inspired by her love of vintage as well as the 1960s and the 1970s to create the collection.
The collection includes 12 different styles, each of which comes in four different colour variations. Shades include rose pink, elegant tortoiseshell, classic black, burgundy and dark green.
Nuance Head of Specialty for EMEA Nina Pan said: “At Nuance we aim to be the forefront of product innovation and consumer experience. We are exceptionally delighted to partner with Rodenstock in launching the iconic Claudia Schiffer collection first in travel retail in Europe, in prestigious airports such as Zürich and Hamburg.”
Petra Eckhardt of Rodenstock’s Strategic Business Unit Eyewear said: “We are highly delighted to cooperate with Nuance, which we regard as the perfect retail partner for our collection “˜Claudia Schiffer by Rodenstock’ in the ladies fashion segment.”
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The Claudia Schiffer by Rodenstock collection is available exclusively in travel retail, launching at Sun Catcher stores at Zürich and Hamburg airports |
