GERMANY. Hugo Boss and The Nuance Group have announced the opening of a new Boss store in London Stansted Airport.
The site, which opened on 21 July, covers 59sq m and offers the Boss Black Menswear and Boss Orange Menswear collections. The concession is valid for five years.
Product categories include outerwear, formal and casual shirts, footwear, luggage and leather accessories, ties, T-shirts and bodywear.
Nuance said the new store offered a better product selection to the passenger at Stansted and at the same time further strengthened the partnership between the German fashion group and the Swiss travel retailer.
The Nuance Group CEO Europe Jean-Paul Bonnel commented: “Boss men is an aspirational brand that is ideally suited to interest the target customer group at London Stansted. We are pleased to introduce Boss to the airport’s shopping offer and we are convinced that the introduction of the brand to the airport will provide customers with a wider and more interesting choice.”
BAA Head of Category for Fashion and Fashion Accessories Hazel Curry said: “We are delighted with the new addition of a Hugo Boss store at Stansted. Hugo Boss has a fantastic reputation and will sit alongside other premier brands to give passengers travelling from Stansted an inspirational, unique and exciting shopping experience.”
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