AUSTRALIA. The Nuance Group, Australia’s largest duty free retailer, this week unveiled details of its major consumer campaign to help travellers understand the new regulations that will begin on 31 March.
From that date Australia will introduce a new regime pertaining to liquids, aerosols and gels (LAGs), broadly (though not totally) in line with the International Civil Aviation Organization (ICAO) recommendations.
As reported earlier this week, Nuance’s message, communicated through a public relations and advertising campaign, is built around a positive rather than negative message – advising travellers that duty free items including alcohol, fragrance and cosmetics can still be purchased at Australian airports when travelling internationally.
Nuance CEO Australia and New Zealand Christian Strang said the communications (pictured is one of Nuance’s campaign flyers) complemented the security message of the Department of Transport and Regional Services “with our more positive message”.
He added: “We will be seeking a wide distribution through all possible channels including mainstream media, travel agents, web etc. Staff training is also paramount given the increasing complexity of selling now that we have to dig in and identify each customer’s full itinerary.”
He said the Nuance team was “very focused” on getting the positive message across to consumers.
MORE STORIES ON THE AUSTRALIAN AVIATION SECURITY REGULATIONS
APTRA sends a “clear message” to landlords and retailers on EU transit issue – 27/02/07
Australian retailers to be hurt by security changes; inbound and downtown sales impacted – 22/02/07
