Nuxe has added a Plumping Lip Serum to its Very Rose collection, which is undergoing a revamp this year with reduced plastic packaging and minimalist formulas.
The French cosmeceutical brand is building on the success of its Rêve de Miel Lip Oil, which ranks among Nuxe’s top ten products. The lip oil has gone viral on social media and delivered strong sales in key markets.
Very Rose Plumping Lip Serum, sealed in an 8ml bottle, features rose oil extract as the key active ingredient and natural hyaluronic acid for moisturisation.
The ‘lip beautifier’ combines hyaluronic acid with two lip-targeted active ingredients: pepper fruit extract to stimulate blood circulation and menthol to create a cooling effect.
Nuxe Head of Export & Travel Retail Elodie Brunner remarked: “Very Rose Plumping Lip Serum represents an important new addition to our Very Rose range, and we have a strong and disruptive global social media plan to support this launch.
“It is another example of our ability to break new ground by creating innovative products that simultaneously deliver both efficacy and sensoriality through unique formulations using naturally derived active ingredients.
“We expect it to become a firm favourite among Nuxe addicts, just like our Rêve de Miel Lip Oil.
“Visually and sensorially, Very Rose rides the wave of the current pink trend and is designed to fit perfectly within our travel retail assortment strategy as a compelling impulse purchase.
“It is an ideal product for secondary instore locations such as ‘beauty to go’ and a great product for prompting a last-minute purchase when displayed within payment areas and next to till points.” ✈
