QATAR. At Friday night’s Trinity Forum Gala Dinner in Doha, The Moodie Davitt Report awarded The Trinity Prize For Outstanding Stakeholder Collaboration to two outstanding partnerships that reflect the principle of collaboration that lies at the heart of the Trinity concept.
A ‘Pentarchy’ project comes to life
One went to L’Oréal Travel Retail, Avolta and Ezeiza International Airport for their YSL Beauty Light Club campaign, which united airline, airport, retailer, brand and media partners.
Presenting this award, The Moodie Davitt Report President and Editorial Director Dermot Davitt said this was “a channel first for the region, featuring a fantastically exuberant pop-up inspired by nightlife and music culture. It combined the experiential, the educational, a voyage of discovery across multiple touchpoints across every touchpoint of their journey – from inflight media to digital platforms and interactive retail spaces.
“The project also served as a platform for the brand’s admirable and acclaimed campaign against partner violence. What an astoundingly well-thought out and successful collaboration.”
Pulling together for Pop Mart
The second award on the night went to Qatar Duty Free, Hamad International Airport and Pop Mart for the 100sq m Pop Mart boutique at the airport’s North Node, one of the great commercial successes of recent times in an airport environment.
Davitt said, “This airport and this retailer partnered with a brand that is almost too hot to touch and yet everyone – and I mean everyone, young and old – wants to touch. Joy, discovery and culture, all in one gloriously infectious concept.
“Travel retail exclusivity? Tick. On-trend? Tick. Positive for an airport’s revenue and its reputation. Double tick. Successful? More ticks than you could fit into the brightest student’s schoolbook.”
The Trinity Prize is a new series of distinguished accolades that align with The Trinity Forum’s select positioning.
Earlier on Friday, a further Trinity Prize for Outstanding Contribution to the Airport Commercial Revenues Sector was awarded to Changi Airport Group Executive Vice President of Commercial Peck Hoon Lim. Click here for that story.
Click here for our rolling coverage of last week’s memorable Trinity Forum in Doha. ✈
