UK. English sparkling wine producer Nyetimber has partnered with Heathrow Airport to launch a travel retail-exclusive (TREX) limited-edition gift box celebrating the travel hub’s 80th anniversary.
The anniversary gift box features Nyetimber’s flagship Classic Cuvée Multi-Vintage and features a commemorative design incorporating a Union Jack, an aeroplane motif and Heathrow’s 80th anniversary logo. The blue packaging reflects the colour palette of the bottle within.
Nyetimber has opened a dedicated pop-up boutique in Heathrow Terminal 5, the first standalone retail space for an English sparkling wine brand at the airport. It is located in the British Airways Departures area and will run until 26 August.
The animation showcases Nyetimber’s Classic Cuvée, limited-edition English Summer Rosé, Tillington Single Vineyard and the prestige 1086 by Nyetimber collection, with regular wine tastings throughout the day.
In addition, travellers purchasing two or more bottles will receive an exclusive Nyetimber bottle stopper as a gift with purchase.
The TREX release and supporting activation forms part of Heathrow’s ongoing programme of retail initiatives celebrating its 80th anniversary. According to Nyetimber, the initiative also highlights the growing presence of premium English sparkling wine at the key UK hub.
Nyetimber Group Sales Director Adam Williams commented, “This is a really exciting milestone for Heathrow, so we’re very pleased to be able to celebrate with them as a long-time partner.
“As the pioneers of English sparking wine, we were honoured to have the opportunity to create a perfectly British limited-edition bottle alongside this unique pop-up space, so that travellers can try our wines as they travel or pick up a bottle as a souvenir of their trip.”
The Nyetimber Classic Cuvée Limited-Edition Heathrow 80th Birthday Edition is now available at Heathrow and can also be pre-ordered online, priced at £33.99. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel, our dual WeChat Video platforms and (coming soon) Xiaohongshu. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
