 |
“Sport is one of the fastest-growing and most important segments of the sunglasses category in travel retail“ |
Francis Gros |
INTERNATIONAL. Oakley, the Luxottica-owned eyewear brand has become the official sports brand of The Moodie Report.
Oakley branding will feature in all The Moodie Report’s coverage of sporting activities related to the travel retail and airport industries.
Luxottica Group Travel Retail Director Francis Gros said: “Luxottica Travel Retail is pleased to present Oakley as the official sports brand of The Moodie Report. Sport is a frequent feature in our industry – from brand promotions and special travel periods such as the Olympics and FIFA World Cup, to staff activities and impressive charitable sporting endeavours.
“At the same time, Oakley’s connection with sport worldwide goes beyond reason… hand in hand with cycling, motor-cross, athletics, winter sports and many more.
“Sport is also one of the fastest-growing and most important segments of the sunglasses category in travel retail, and with Oakley we are committed to fulfilling the role as this segment leader to drive sales growth and store penetration.”
The Moodie Report Chairman Martin Moodie said: “We cover a lot of sporting activity related to this industry, from the Dubai Duty Free Golf World Cup to The Travel Retail Educathlon.
“What better way to enhance that coverage than by having the endorsement of a great eyewear brand like Oakley that is synonymous with sporting endeavour worldwide?”
 |
