On location with Qatar Duty Free: From Formula 1 fever to flame-grilled fare with Gordon Ramsay : Moodie Davitt Report

QATAR. This weekend’s Formula 1 Qatar Airways Grand Prix 2025 offered a superb opportunity for Qatar Duty Free to show how its ‘Experiencentricity’ philosophy is being translated into high-octane activity on- and off-airport.

And it delivered spectacularly for the many guests from the track to Hamad International Airport, as these images taken by The Moodie Davitt Report President Dermot Davitt over the weekend demonstrate.

‘The Ultimate Gift Stop’ – Qatar Duty Free wows with its eye-catching Formula 1 installation, including a full-size race car, by the Lamp Bear at Hamad International Airport; the campaign ran across the airport, from departures (above and below) to arrivals baggage carousels (bottom)

We’ll bring you more on each area of activity – from Qatar Duty Free’s collaboration with Louis Vuitton for a luxury lounge at the Lusail International Circuit to a pan-airport F1 campaign that captures the imagination – in coming days.

World-renowned chef and Qatar Duty Free partner Gordon Ramsay hosts a burger & shake masterclass with a select guest list on Monday that included The Moodie Davitt Report President Dermot Davitt, who grapples with the deep complexity of blending strawberries and ice cream (right). Truly another Moodie Davitt scoop.

Rating the shakes: Gordon Ramsay delights in the milkshake-making efforts of Australian influencer Ella Christo (left), but is less than sure that Dermot Davitt’s output will make it onto the menu any time soon

Gordon Ramsay explains how to craft the perfect burger, though The Moodie Davitt Report’s final version took on a life of its own. Below, explaining the niceties of burger structure to leading regional influencers who joined the class. Watch out for extensive video from the day, coming soon.

And there was a lot more for Qatar Duty Free’s travel retail media and influencer guests besides, from a visit to sustainably-led sanctuary Torba Farm to the Miami vibe-inspired late-night venue Carbone Beach Club, with a standout appearance by US singer and songwriter Camila Cabello a huge highlight.

**Qatar Airways branding stands proudly tall over the Grand Prix start and finish line at the Lusail track**

Sharing memorable moments with our host, Qatar Airways Chief Retail and Hospitality Officer Thabet Musleh, left, and with football great Steven Gerrard, right, long-time captain of Musleh’s beloved Liverpool FC

Qatar Duty Free partnered with Louis Vuitton to elevate its Formula 1 hospitality even further this year; right, Dermot Davitt with Qatar Duty Free Vice President Marketing & Communications Augusto Deymonnaz

The Qatar Duty Free culinary team illustrated their refined skills at the event under the partnership with Louis Vuitton. QDF Head of Culinary David Sosson (left) presents one of many elegant and mouth-watering creations to Dermot Davitt. Right, a behind-the-scenes visit to the Alpine garage and the racing car of Argentine driver Franco Colapinto.

Enjoying race night with The Estée Lauder Companies Senior Vice President/General Manager Travel Retail EMEA and Americas Umair Ansari, Dermot Davitt and Avolta Senior Destination Targeting Manager Jason Miles

Throw in some meet-and greets with sports and other celebrities, a Formula 1 race for the ages on Sunday night, plus a money-cannot-buy foodie masterclass with renowned chef Gordon Ramsay, and you have yourself some memories that will last a lifetime. More on these exceptional experiences will follow in coming days; for now we present some pictorial highlights as F1 fever gripped Qatar. ✈

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