INTERNATIONAL. Travel retail marketing agency Onboard Media has teamed up with Princess Cruises to deliver customised onboard programming and destination-based concierge services.
The collaboration is focused on improving port shopping services and guest experience both onboard and ashore.
Princess Cruises Vice President, Onboard Revenue Alfredo Jimenez said, “Princess continually looks to enhance our guest experience and make each voyage distinctly personal and memorable.
“We are excited to deepen our partnership with Onboard Media, connecting our guests to fully experience every destination with exclusive access to curated offerings and expert recommendations.”
Onboard Media enhances the cruise experience by delivering destination-themed content, personalised services and expert recommendations.
Trained destination and onboard advisors will be available on Princess ships to offer guidance on how guests spend their time, from retail and dining to experiences.
Starboard Group President and CEO Lisa Bauer said, “Princess Cruises and Onboard Media share a commitment to creating unforgettable guest moments that bring destinations and onboard offerings to life in fresh, engaging ways.
“From curated shopping and dining experiences to cultural insights and shore excursions, Onboard Media will deliver customised programming and expert recommendations that help Princess guests fully enjoy every aspect of their vacation.”
Personalised programming and storytelling
Aimed at improving the passenger experience on Princess ships, Onboard Media will provide a fully tailored programme that includes print and digital content, and live activations.
The content offers practical information and advice to help guests maximise their cruise experience.
Onboard Media Vice President, General Manager Jeffrey Meister said, “Our programme is built on rich storytelling that brings each ship and each destination to life.
“Through curated and personalised programming, our partnership with Princess will connect guests to the full spectrum of experiences – both onboard and in ports of call – by providing engaging stories, practical insights and trusted recommendations that make every part of the journey memorable.”
Onboard Media’s destination content will also be integrated into the Princess MedallionPay system, directing guests to trusted shops and restaurants in major ports. Further enhancing the journey, custom port guides will add helpful tips and tailored recommendations.
Community support
The partnership extends to local impact, guiding guests to trusted retailers and restaurants in key destinations. The programme will feature small businesses, artisans and cultural landmarks to encourage meaningful engagement and local spending.
On Princess ships sailing in Alaska, Onboard Media will work with long-term partners, including the Alaska Small Business Development Center’s Buy Alaska programme, Made in Alaska and Silver Hand to help guests identify locally made products. 🛳️
