AUSTRALIA. Organic beauty brand Jurlique has created a new Radiance Promotion to help celebrate its 21st anniversary this year. The initiative has been well received by retailers, according to worldwide travel retail agent Escale Group.
Specifically, to celebrate its history and commemorate its birthday, Jurlique has released two limited editions which aim to encapsulate the essence of Jurlique philosophy.
Both feature the rose, whose rich fragrance is said to provoke feelings of happiness, beauty, purity and love. Roses are grown in abundance on Jurlique’s herb farm, and used as a key active ingredient within a variety of the company’s products.
The two new products are a 30ml and 100ml Pure Rosewater Freshener, presented in pink glass packaging with a rose signature design. The formula is described as a delicate, hydrating, rose-scented mist that soothes, balances and refreshes skin, while inspiring “emotional calm”.
The animation, which features complementary hand massages, is scheduled to begin in key stores on 2 October. It is being supported by a 15ml boxed Radiance Rose Hand Cream gwp.
MORE STORIES ON JURLIQUE
Jurlique refreshes its travel set selection – 14/06/06
Jurlique intensifies North American focus – 18/04/06
