FRANCE. Prestige haircare brand Oribe, part of Kao Corporation, is set to make its TFWA World Exhibition debut in Cannes (Riviera Village, RE11), joining key brands from the group’s portfolio.
Oribe will be presented alongside Sensai and Molton Brown, in line with Kao’s Global Sharp Top strategy, which focuses on high-value, high-performance products that address increasing demand for premium, experience-driven beauty.
Founded by editorial and celebrity hairstylist Oribe Canales, the brand has been recognised for its high-performance formulations, craftsmanship and luxury positioning. Its products are designed to meet the needs of all hair types.
At the Cannes event, Oribe will present its top-selling products and latest innovations, reflecting its focus on luxury beauty and high-performance haircare.
The Gold Lust Collection will be among the highlights, featuring the Gold Lust Restorative Night Crème for Hair. Formulated with moisture-rich, ultra-nourishing care, the collection has achieved global success, earning more than 50 awards and 2,500 five-star reviews.
The product is a targeted leave-in treatment designed to repair and rehydrate damaged strands. In clinical tests, it renewed up to 98% of split ends overnight and was shown to reverse up to two years of damage.
The lightweight, quick-absorbing formula is optimised for nightly application, helping maintain styled hair while improving softness and lasting shine.
Oribe – EMEA Associate Director Clifford McEwan said, “We see significant untapped potential for the luxury haircare and styling categories in EMEA.
“We are confident that our elevated portfolio – together with our sister brands at Kao, Molton Brown and SENSAI – will bring together an unprecedented offering and level of innovation to consumers. We look forward to connecting with retail partners in Cannes as we embark on this exciting commercial journey and explore new business opportunities.” ✈
