US. Varona-Paradies, a partnership between The Paradies Shops and Pensacola-based Varona Enterprises, has been awarded a new 10-year retail contract at Pensacola Regional Airport.
Following the award, Varona-Paradies said it will introduce concepts and merchandise that “combine universally recognised brands with local favourites to offer travellers a complete retail experience”.
“The Paradies Shops is honoured to be selected to operate the retail programme at Pensacola Regional Airport, and we look forward to growing our relationship with the airport in the years to come,” said President and CEO Gregg Paradies. “The city of Pensacola has a vibrant and dynamic culture, and we will celebrate this culture through our store designs, merchandise and first class service programmes.”
Varona Enterprises President Robert de Varona said: “Varona Enterprises is delighted to be in partnership with The Paradies Shops and looks forward to a mutually beneficial relationship. The Paradies team was a pleasure to work with throughout the bidding and approval process. We are excited about the benefits this alliance will bring to our employees, our customers and Pensacola Regional Airport.”
WHAT’S IN STORE AT PENSACOLA
Beaches Travel Mart will celebrate the local beaches with an extensive assortment of news, magazines, books, convenience items, snacks and apparel for children and adults – all in what the retailer claims will be “an inspired design that leaves no doubt in the customer’s mind they are in sunny Pensacola”. The Beaches Travel Mart will feature Paradies’ Read & Return Program.
Explore! Pensacola pays tribute to Pensacola’s history in a setting that embraces several city icons, including Seville Square, Historic Pensacola Village, the beaches and naval aviation. Along with an expanded local and regional merchandise selection, Explore! Pensacola is highlighted by apparel and accessories from nationally-recognised favourites, including the PGA TOUR and Vera Bradley.
CNBC Pensacola presents an award-winning design alternative to traditional news-stands, airing the CNBC business day programming in the stores and offering an expansive range of popular news-stand items that include books, magazines and snacks.
Travellers can also enjoy an online station, providing the opportunity to check stocks and real-time financial information. CNBC Pensacola also features two exclusive Paradies programmes: Press Express and Read & Return.
ABOUT THE PARTNERS
Varona Enterprises of Florida was founded in 1972 by Robert de Varona and has operated various airport concessions since then.
Its first programme was at Stapleton International Airport in Denver, the first minority-owned airport concession in the US. Since then it has operated concessions in Pensacola, Dallas-Ft. Worth, St. Louis, and Orlando.
Named Best Airport Retailer for the past 12 consecutive years by Airport Revenue News, The Paradies Shops was established in 1960. The family-owned business operates over 500 stores in 63 airports across the US and Canada. It offers both local and national brands, including CNBC News, PGA TOUR Shops, Brooks Brothers, Brighton Collectibles, Harley-Davidson, and The New York Times Bookstores.
The Paradies Shops also operates several hotel properties and the retail programme for the Georgia Aquarium, the world’s largest aquarium, located in Atlanta. For more information, please visit www.theparadiesshops.com
MORE STORIES ON THE PARADIES SHOPS
The Paradies Shops wins 13-year contract at Palm Beach International Airport – 18/12/07
Paradies secures six-year retail contract extension at Sacramento International Airport – 22/06/07
