Paton’s boosts sales team and product range – 03/10/07

New in Cannes: Paton’s Macadamia Royals 150g oval tins

AUSTRALIA. Paton’s has announced the appointment of three key people who will help to develop its confectionery business in Europe, the Americas and China.

Nick Diacon has joined Patons as International Business Manager – Europe to provide a new focus on developing a key potential growth area for the brand over the next five years from its well-established distribution centre in the UK.

Diacon brings first-hand experience of the duty free and travel retail channel having worked for the last four years for Russ Berrie as an account manager in Europe and in Asia. He can be contacted at

Jeremy Tan has had extensive experience in sales, marketing and international trade in the IT, telecommunication and travel sectors. Before joining Paton’s a month ago, Tan directed an IT solutions company in Melbourne. He will be leveraging his cross-cultural and multi-lingual skills in Mandarin and a number of Chinese dialects for his role as International Business Manager – China, concentrating on the emerging Chinese market. His e-mail address is

Monica Castorela has recently joined Paton’s Macadamias as the new International Business Manager – Americas. Castorela has worked previously with Paton’s and, before her return, worked on several distribution and marketing projects for high-end brands interested in entering Mexico and the duty free market of the Americas. Her e-mail address is

Paton’s Macadamia Gourmet Canisters (125g)

Commenting on the new appointments, Paton’s General Manager Sales and Marketing James Kfouri said: “The appointment of Jeremy, Monica and Nick signal our intention to grow the business in the major markets of Europe, the Americas and China. Although we already have a number of outlets in each of these areas it would be almost impossible to develop them to their full potential without staff experienced in the region and focused on their particular needs and peculiarities.

“We will be delighted to introduce the new members of our team to our business contacts at TFWA World Exhibition.”

In product news, Paton’s has added a savoury touch to its latest range of confectionery with the launch of its new gourmet nut canisters as well as a new selection of chocolate bars. They will be launched at TFWA World Exhibition later this month (Stand number: Ambassadors U10).

The 125g Paton’s Macadamia Gourmet Canisters come in Trio of Chocolate, Toffee and Sesame, Honey Roasted, Roasted Salted, Abalone, Wasabi and even Chilli flavours.

Paton’s Macadamia Crunch Chocolate Bars (200g)

For the customer with a sweet tooth there is a new selection of Paton’s Macadamia Crunch Chocolate Bars (200g) which contain crispy, crunchy toffee and macadamia nut pieces in a chocolate bar.

The bars come in six flavours: Dark Orange Crunch and Coffee Crunch in dark chocolate; Strawberry Crunch in creamy white chocolate; and Mint Crunch, Nougat Crunch and Toffee Crunch in rich milk chocolate.

Paton’s Macadamia Royals in dark or milk chocolate and the Cocoa Dusted Macadamias can now be purchased in new 150g oval tins dressed in gold, black and white colours to emphasise their luxurious quality.

For details, contact James Kfouri, tel: +61 3 9730 59 00, or e-mail:


Meet the new team at Paton’s – 12/06/07

Paton’s offers Sense of Place at Asia fair – 09/05/07

Paton’s goes all dark and mysterious – 05/10/06

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