Luxury fashion brand Paul & Shark has appointed Silvia Popescu as its new Chief Commercial Officer.
She brings nearly two decades of international leadership in the global luxury fashion industry across retail, wholesale, franchise, travel retail and digital channels to the role.
Based in Milan, she moves from a Commercial Director position with Paul & Shark and will now oversee the brand’s global commercial strategy across all sales channels.
Paul & Shark noted her focus will be on strengthening international distribution and elevating the customer experience worldwide.
Popescu, a Romanian, originally joined the company in October 2024 after a two-year spell as Global Omnichannel Sales Director for Wolford, the Austrian brand known for its tights, bodysuits and underwear.
Earlier in her career, she held several senior roles with Swiss fashion house Bally across more than five years, including a spell as Head of Franchise and Korean Travel Retail.
Popescu’s other notable experience includes a six-year stint with Italian fashion brand La Perla, where she held a variety of senior positions. ✈
