Peller strikes major listings deals and adds to medal roster

Peller Estates’ icewine portfolio swept the board at the 2011 All Canadian Wine Championships


CANADA. Andrew Peller Ltd has signed several major listings deals and won further awards for its icewines.

British Airways has selected award-winning Peller Estates Vidal Icewine to be included in the onboard shopping selection available to passengers on its trans-continental flights.

Passengers will have the chance to purchase a rare Canadian gift on their flight with the introduction of Peller Estates Vidal Icewine as part of the High Life Shop assortment onboard.

In addition, Peller Ice Cuvée has been listed on all ships in the P&O Cruises fleet. This includes The Glass House wine bar and restaurant onboard Azura, having been specially selected by wine expert and consultant to P&O Cruises, Olly Smith.

Smartphone codes on wine labels

Andrew Peller Ltd has introduced a QR smartphone code which will be included on its wine labels from July 2011.

The QR code links to icewine information available in five languages: English, French, Chinese, Korean and Japanese.

Explaining the thinking behind this new initiative, Andrew Peller Ltd International Sales Manager Louise Wilson commented: “The reasoning behind the creation of the multi-language QR code is firstly, we wanted to share the great icewine story and secondly, we realise icewine lovers are found all over the globe.”

Peller sweeps Canadian Wine Championships

In other news, Peller Estates was rewarded at the 2011 All Canadian Wine Championships. Earning four Gold medals and one Double Gold – Best of Category put Peller Estates wines on top among the hundreds of wines entered.

Peller Estates Vidal Icewine 2008 was awarded Double Gold – Best of Category, while Ice Cuvée and Ice Cuvée Rosé both achieved Gold medals.

The competition was established in 1981 and is led by a judging panel that consists of Canadian wine writers, sommeliers and accredited wine judges. The wines are scored using a 100 point scale and examined for sensory components, varietal character and structure.

About Peller Estates Icewine

Peller Estates Icewines are available in 23 countries, including travel retail stores, fine wine shops and restaurants in the Americas, Asia, Europe and the Middle East. The winery is located in the heart of Niagara-on-the-Lake, Canada and is operated by the third generation of the Peller family.

Peller Estates Vidal has been awarded high honours at prestigious international wine competitions, including: Double Gold, Best of Category, All Canadian Wine Championships 2011; Gold at Vinalies Internationales in Paris; Best in Class/Gold at the International Wine & Spirit Competition; and Gold at Concours Mondial de Bruxelles.

For details, contact Louise Wilson, International Sales Manager, Andrew Peller Ltd, 1249 Niagara Stone Road, Niagara on the Lake, Ontario, Canada L0S 1J0, tel: +1 905 468 6214, fax: +1 905 468 4789, e-mail louise.wilson@andrewpeller.com Visit www.pellericewine.com

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