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New to travel retail: The Chupa Chups Flower Bouquet floral gift presentation contains two Chupa Chups lollipops |
NETHERLANDS. Perfetti van Melle, the manufacturer of Chupa Chups and Mentos, has reported sales gains in the Asia Pacific region following the appointment of two locally based distributors.
Focus Network Agencies (FNA) is responsible for distribution in the Asia Pacific region, excluding China, and Perfetti van Melle made its first shipments to the company in the first quarter of this year.
“FNA has a big retail network in Singapore and has also opened up accounts in major markets such as Korea and Taiwan,” Area Manager Global Travel Retail Wouter Heijmann told The Moodie Report at the TFWA Asia Pacific show earlier this month.
Himan Trading has opened up accounts with China Duty Free Group, having been appointed distributor for China duty free.
“Long term, Asia is the place to be,” stressed Heijmann. “Less than 10% of our turnover is generated in Asia but, with the new openings, this will change.”
Retail sales hotspots
Malaysia and the Philippines are proving to be retail sales hotspots for the company’s brands. “We’re selling really well in Malaysia,” Heijmann added, “and in the Fiesta Mall we are located near the check-outs.”
This year the company has already achieved a +49% upswing in total sales, with the Asian market outstripping this growth at +62%. “Our real growth in Asia will come in the fourth quarter of this year or next year,” he said.
In product news, the company introduced its Chupa Chups Flower Bouquet floral gift presentation containing two Chupa Chups lollipops at the TFWA Asia Pacific show in Singapore. The product has a card attached so the gift-giver can add a personal message.
For details e-mail Wouter Heijmann at wouter.heijmann@nl.pvmgrp.com
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