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The promotion centres on in-store displays and special offers on key Pernod Ricard brands, with tastings carried out for travellers 16 hours a day |
UK. In conjunction with the Olympic Games, spirits supplier Pernod Ricard World Trade has dressed up Hellenic Duty Free shops with the liveries of Chivas Regal and Jameson throughout the duration of the Games.
The promotion centres on in-store displays and special offers on Pernod Ricard’s key brands, with tastings carried out for travellers 16 hours a day.
Personalised gondolas and wall units for Pernod Ricard’s key brands were installed at the prime airport outlets in Athens, Thessaloniki and Heraklion (Crete) as well as in selected border stores earlier this year.
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