Malfy Gin, part of Pernod Ricard, has teamed up with Italian fashion house Missoni to launch a limited-edition bottle of Malfy Gin Rosa.
The expression is available in select markets including global travel retail. The collaboration merges Malfy Gin’s Amalfi Coast-inspired premium spirits with Missoni’s distinctive design aesthetic, celebrating both houses’ shared Italian heritage.
Malfy Gin Rose is distilled in Italy with juniper, lemons and fresh Sicilian grapefruit. The exclusive bottle is adorned with Missoni’s signature zigzag pattern and silver accents, designed for aperitivo occasions. It takes inspiration from a golden hour aperitivo and comes in a collectible gift box.
Missoni Home Creative Director Alberto Caliri commented: “We are pleased to unveil our collaboration with Malfy. This creation seamlessly blends our signature artistry and vibrant aesthetics with the refined sophistication of super-premium gin. Crafted with elegance and infused with passion, it celebrates the timeless essence of Missoni.”
The Absolut Group Vice President Marketing Global Gins Murielle Dessenis added: “We are beyond thrilled and honoured to be collaborating with luxury maison Missoni. This collaboration transcends the ordinary. It’s not just about fashion or spirits; it’s about bringing together two likeminded brands that celebrate the very best of what Italy has to offer.
“We truly share the same DNA and know this is the perfect collaboration for our audience, who have a passion for fashion and are looking to impress in effortless style.”
The Malfy x Missoni limited-edition bottle launched in global travel retail in mid-July, including at Rome Fiumicino Airport with Lagardère Travel Retail and later at Milan Malpensa Airport. It has an RRP of €55/£55 and is also available in the local markets of Italy, Greece and the UK. ✈
