INTERNATIONAL. Pernod Ricard is poised to extend the travel retail roll-out of its new “˜designer label’ extension of Chivas Regal Scotch whisky – Chivas 12 by Christian Lacroix.
The limited-edition line was launched successfully by DFS at Singapore Changi Airport.
It will launch at airports in Bangkok, Australia and New Zealand in November, followed by Hong Kong and Vietnam in December, South Korea in January, and Malaysia in April.
It is also due to be launched in Middle East duty free soon.
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Designer Scotch: Chivas 12 by Christian Lacroix brings a fashionable spirit to the DFS store at Changi Airport |
Christian Lacroix is one of France’s most famous and mercurial fashion designers. The fashion house that bears his name was once part of French luxury goods group LVMH but now belongs to the Falic Group, which owns US travel retail chain Duty Free Americas.
The house filed for creditor protection in May after it was hit hard by the financial crisis. According to Reuters, Gulf investor Hassan bin Ali al-Nuaimi (a nephew of the ruler of Ajman in the UAE), submitted an offer for a minority stake in Christian Lacroix earlier this month.
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