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Pernod Ricard Travel Retail has unveiled striking new merchandising units for the Chivas Regal range designed to emphasise the whisky’s premium status and ensure in-store visibility |
FRANCE. Pernod Ricard Travel Retail has unveiled striking new merchandising units for the Chivas Regal range designed to emphasise the whisky’s premium status and ensure in-store visibility.
Both the 12yo and the 18yo are further highlighted on the units with glorifiers and illuminated plinths to enhance the whisky’s overall standout in-store.
The first units have been installed in Dubai Duty Free, one of the top five duty free retailers for the Chivas Regal brand, along with Taiwan, Hong Kong, Turkey, Russia and Denmark, before being rolled out globally.
Chivas Regal Regional Director Robin Johnston said he was encouraged by the initial positive response from travellers to the installations.
“The new merchandising units reinforce the core values of the brand and we are confident that they will help to drive consumer demand in these key markets, and all other markets for this truly global brand,” he said.
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