Italian fragrance company Euroitalia has revealed Moschino Toy 2 Bubble Gum, the latest edition of its popular Teddy Bear line.
The new female fragrance will launch in worldwide travel retail this Summer.
Moschino Toy 2 Bubble Gum is a fruity, floral oriental scent that was conceptualised by Moschino Creative Director Jeremy Scott.
The fragrance was inspired by the whimsical and playful spirit of bubble gum.
It opens with candied citrus fruits and Lemon essence top notes, bubble gum accord, Bulgarian Rose and Peach flower heart notes, Ambrofix and elegant Cedarwood base notes.
The fragrance formula is suitable for vegans and contains no intentionally-added animal products or animal-derived products such as dairy, eggs, beeswax or animal enzymes.
In addition, approximately 80% of the raw materials used are also biodegradable.
Moschino Toy 2 Bubble Gum reimagines the brand’s signature teddy bear flaçon in a bright pink hue. The bottle features a transparent glass body and cap with cool silver accents. It is packaged in a matching bright pink carton with silver embossed lettering.
The new female fragrance is also available in a bath line, which includes a bath & shower gel, body lotion and hair mist, infused with notes of bubble gum.
The vibrant fragrance campaign, which falls under the #PinkAddicted banner, was directed and photographed by Jeremy Scott and stars American model Stella Maxwell. It presents a number of fantasy settings — from a painted blue sea to a journey into space – all featuring Moschino’s bright pink Teddy Bear fragrance bottle.
