USA. Plaza Premium Group (PPG) has marked the US debut of Plaza Premium First and the opening of a reimagined Plaza Premium Lounge at Dallas Fort Worth International Airport.
Located in Terminal D, the two concepts establish the airport hospitality services company’s flagship presence in the country while enhancing the passenger experience.
Plaza Premium Group entered Dallas Fort Worth International Airport with ALLWAYS Meet & Assist, providing end-to-end passenger services across all terminals, before the US debut of Plaza Premium Lounge in Terminal E in 2020.
Reflecting Texan influences, the Terminal E lounge features fresh local and international cuisine, a full-service bar and modern amenities, including high-speed wifi and charging stations, remaining central to the group’s US operations.
The latest launches reinforce the group’s airport presence with spaces thoughtfully designed for a diverse range of passengers.
Plaza Premium First’s US debut at Dallas Fort Worth Airport marks the brand’s second North American location, following its first in 2024 at Vancouver Airport.
Both lounges reflect Dallas-Fort Worth culture and international influences, offering diverse food options, attentive service, distinctive design and modern amenities.
Plaza Premium First
Plaza Premium First delivers exclusivity and personalised service, extending the premium hospitality the brand has developed across its international airport network.
Described as the brand’s most elevated offering yet, the Dallas Fort Worth location features upgraded services, dining and amenities.
A lounge ambassador welcomes guests and escorts them to their table upon arrival.
The menu features breakfast and all-day dishes, including Brisket Benedict, Prime Steak Tips and Duck Tacos, complemented by desserts such as ube cheesecake and warm bread pudding.
Guests can choose between a self-serve buffet and tableside à la carte service, enhanced by drink and dessert trolleys.
The lounge serves complimentary craft cocktails, wine and beer, with select bottles available for purchase. Signature cocktails are also offered, alongside a curated wine, beer and spirits list.
The lounge features leather seating with subtle local design elements, alongside wellness amenities, including shower facilities and dedicated relaxation areas.
Plaza Premium Lounge
The Plaza Premium Lounge offers a comfortable and relaxing environment, delivering high-quality airport hospitality in a contemporary setting.
The menu features a rotating buffet, complemented by self-serve coffee, tea and soda water available daily.
The lounge offers a premium dining experience with an à la carte menu featuring highlights such as the Smash Burger, Korean Fried Chicken Sandwich and shareable bites, including crispy dumplings and fried green tomatoes, alongside a full-service bar.
Local offerings include buttermilk biscuits, blueberry cobbler muffins and cranberry-orange muffin bread from Dallas bakery Maui Foods, complemented by local beverages such as Hop & Sting craft beer, TX Whiskey, Garrison Brothers Cowboy Bourbon, and a curated selection of spirits & wine.
The lounge also serves La Colombe coffee, premium teas, juices and soft drinks.
A mix of open and private seating areas offers added privacy, while high-speed wifi and charging stations are available throughout the venue.
Lounge access
Access to both lounges is available for purchase with flexible options. Plaza Premium Lounge starts at US$70 for two hours, providing comfort and modern amenities, while Plaza Premium First starts at US$115 for two hours, providing personalised service, refined dining and enhanced privacy.
Additional hours are available for a fee.
Lounge access is available for travellers departing within three hours of their scheduled flight.
Both lounges reflect PPG’s commitment to local culture, with Plaza Premium Lounge showcasing local artists and organisations to highlight Dallas’ creativity and connect guests to the city.
Enhancing this cultural focus, Plaza Premium First showcases an exclusive collection of international artworks through its Global Art Program in partnership with global artists.
The company is also launching Beyond First, a fully curated premium airport experience that goes beyond lounge access. It combines ALLWAYS Meet & Assist concierge service with exclusive Plaza Premium First access.
Services include personalised support, porter service and chauffeured limousine transfers in partnership with Blacklane, for a more convenient journey from home or hotel to gate, and beyond.
The ALLWAYS Meet & Assist concierge service is available for bookings by any traveller from 6am to 6pm across all terminals at Dallas Fort Worth Airport.
It provides a fully tailored airport experience, with guided support through check-in, security, baggage handling, fast-track TSA clearance and private jet bridge access upon request. 
 The Moodie Davitt Report is delighted to announce Airport Hospitality World, the latest edition to its wide-ranging, market-leading travel retail and airport non-aeronautical revenues publishing and event portfolio. Airport Hospitality World covers all forms of airport lounges across international and domestic terminals, including various definitions as follows:
Plus other hospitality-related platforms:
Excitingly, the long-established Airport Food & Beverage (FAB) + Hospitality Conference & Awards will embrace Airport Hospitality World from the 2026 edition – the event’s 15th anniversary. The event will take on an extended form, featuring an exhibition and the ultimate one-stop airport hospitality and food & beverage conference and awards platform. |
