Philip Morris International – Global Travel Retail has launched IQOS REMIX, a new limited-edition device available across selected global travel retail markets. The launch has already taken place in South Korea, Switzerland, Greece, Egypt, Tunisia, Morocco, Lebanon and Malaysia, with upcoming rollouts planned for Japan, UAE and Serbia across the summer.
Representing PMI’s most advanced heat-not-burn technology, which the company said is used by more than 35 million adult users, IQOS REMIX offers “a more intuitive experience shaped by years of scientific progress and user-centric innovation”.
For the first time in global travel retail, PMI brings together IQOS devices and TEREA consumables into a unified collection, integrating premium packaging “to create a more holistic and superior proposition for legal-age nicotine users, while elevating the smoke‑free transition across the entire journey”.
“Across global cities and travel retail markets, the IQOS community – now more than 35 million adults – embodies this spirit of diversity and evolution,” said PMI Global Travel Retail Smoke-Free Product Director Mami Sakamaki.
“The REMIX collection mirrors this moment: colours that fade, merge, and reappear, echoing how people remix influences and aesthetics to create their own rhythm. And as summer time begins, we hope its vibrant energy inspires adults to quit cigarettes in favour of less harm alternatives.”
PMI’s smoke-free journey brings together advanced design, breakthrough technology and cultural relevance within travel retail for adult smokers seeking better alternatives, noted the company.
“Through educational retail spaces, combined with PMI’s multi-category smoke‑free portfolio, travel retail serves as a powerful global first-touchpoint where adult smokers, who would otherwise continue to smoke, can access clear, science‑based information about smoke‑free alternatives and learn about better options, technology, and science in an international setting, enabling informed decision‑making,” a statement said.
“In recent years, the development, commercialisation and growing adoption of smoke‑free products by adult nicotine users have driven rapid expansion across the category.
“Within the nicotine industry, these products are increasingly replacing traditional combustible tobacco, signaling a fundamental market shift. The heat‑not‑burn segment has been a key driver of this transformation.” ✈
