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Based in Zurich, Switzerland, Eva Dudek will manage all Polaroid’s travel retail marketing projects globally |
INTERNATIONAL. Polaroid Eyewear has expanded its team with the appointment of Eva Dudek as Marketing Project Manager Travel Retail.
Based in Zurich, Switzerland, Dudek will be managing all Polaroid Eyewear’s travel retail marketing projects globally. Her responsibility is to support existing business and drive the growth of Polaroid sunglasses in the travel retail sector as well as to raise the awareness of the brand in the travel retail industry.
She will report to Global Marketing Manager Jerry Dreifuss.
Dudek joins Polaroid Eyewear from Loylogic Inc where she was Strategic Partnership Manager, responsible for the global acquisition and management of strategic reward partners for the frequent flyer reward shops of Etihad Airways, SAS Scandinavian Airlines and AirBaltic. Prior to Loylogic she was Project Manager at webmiles GmbH (Bertelsmann AG), managing projects of its online loyalty reward programme.
She has an MBA in International Management from University of Flensburg (Germany).
Polaroid Eyewear Global Travel Retail Manager Rebecca Harwood Lincoln said: “We are delighted to welcome Eva to the travel retail team; she will be a great asset to the business.
“2010 was a fantastic year for Polaroid Eyewear in travel retail with our new business agreements far exceeding our expectations. We have great ambitions for this year, both in terms of consolidating existing business and gaining new listings.
“We’re particularly focusing on the US, Middle East and Asia and are delighted to announce that we will be exhibiting for the first time at TFWA Asia Pacific as part of our expansion strategy.”
Eva Dudek can be contacted at tel: +41 43 311 71 55; mobile: +41 79 625 71 09; or e-mail: eva.dudek@polaroideyewear.com.
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