EUROPE. Pöschl Tabak is rolling out Pueblo Pink to 50 airports across Europe as part of a launch spanning 30 countries in the region.
The launch is supported by a range of marketing initiatives, including sales materials, advertising, promotional campaigns, incentives and in-store displays.
Pöschl Tabak is introducing duty-free activations at select European airports as it builds awareness for the new variant among travelling consumers.
Pueblo Pink joins the existing Classic and Blue varieties in the additive-free Pueblo range. Available in a 30g pouch, it offers a milder taste profile while maintaining the brand’s additive-free proposition.
According to Pöschl Tabak, the blend combines tobaccos sourced from selected growing regions, with only water added during production.
The company said the new variant was developed to provide a smoother alternative while retaining the character associated with the Pueblo brand. ✈
‘Watch out for Pueblo Pink’ – See more pictures from the pop-up at Munich Airport
