Pringle’s is set to reveal new products, including travel retail exclusives, at the upcoming TFWA World Exhibition in Cannes, 1-5 October (Marine Village S6).
The Kellogg’s brand said it aims to “transform the existing constrained array of savoury treats in travel retail” and to “reshape the landscape” of the channel in the coming years.
The brand claims its aspirations are “nothing short of bold”, as Pringles aims to double its business in travel retail by the end of this year. It has set its sights on becoming the top salty brand across 150 markets.
“We envision fostering the growth of a snacking category within the travel retail landscape, firmly positioned as the foremost snacking provider,” the brand said. “We are resolute in our commitment to bring this vision to life with our continuous focus on innovation and customer centricity.”
Pringles noted a substantial demand for savoury bites, citing m1nd-set research which indicates that 45% of purchases are for individual consumption, 35% for communal sharing and 20% for gifting purposes.
At the event in Cannes, the brand will feature a selection of the seven most sought-after Pringles flavours: Original, Paprika, Sour Cream & Onion, Hot & Spicy, Cheese & Onion, Salt & Vinegar and Texas BBQ.
It will also reveal travel retail-exclusive 165g Pringles Tin Cans, which target snacking and gifting, and 2 x 70g and 2 x 165g 2-Packs offering a selection of flavours. 
