Premium personal care brand HAAN is set to introduce new travel-focused products, including a Mouth Spray and Face & Body Mist, into travel retail.
The brand released eye-catching hand sanitiser products in 2018 and has since expanded its range into tooth and bodycare, while pushing a strong message about its commitment to the environment. As reported, HAAN appointed highly experienced beauty industry executives Neil Ebbutt and Isabelle van Ingen to its Board of Directors in 2022 as it targeted growth in domestic and global travel retail markets.
Its products include oral, hand, body and skincare lines, all with clean ingredients and presented in colourful, minimal containers. Sustainability and social purpose are key elements in the HAAN approach, with all of its products refillable to significantly minimise waste.
It is this mission towards sustainability that HAAN wants to share in travel retail, not just with its customers but with like-minded retailers. The brand already collaborates with Avolta, Lagardère Travel Retail and WHSmith with products available in domestic and travel retail markets in over 35 countries.
According to Ebbutt, HAAN has travelling Millennials as its core demographic profile.
HAAN CEO Eric Armengou commented: “To make a significant impact, we need key players in the travel retail sector to join our mission. As stakeholders in the industry, it’s essential to collectively prioritise sustainable travel. Introducing refill stations at point-of-sale spots could be a first step in this direction; a real solution that mirrors the trend of people refilling their own water bottles at airports.
“We introduce the brand as the best adventure partner, as most of our products are conveniently sized, fitting under 100ml. We take pride in being a travel-friendly brand. Our goal is for HAAN to accompany the travelling consumers not only on trips but also in their daily lives. Having a hand cream, toothpaste or deodorant within arm’s reach is both practical and uplifting. It’s not just about functionality; it’s about embracing an aesthetic and sustainable approach to personal care.”
Armengou predicts that HAAN’s new Mouth Spray will “disrupt oral care. Our message is crystal clear: forget about chewing gum. Freshen your breath while steering clear of environmental harm, considering chewing gum’s non-biodegradable nature.”
The Oral Spray is described as eco-friendly, crafted from natural ingredients and with a refillable container. The brand’s Face & Body Mist is “a refreshing and resetting tool”, designed to offer travellers a boost of freshness, hydration and fragrance.
Armengou said travel retail “holds tremendous potential, standing as one of the main focus points for this year and beyond. HAAN’s offer seamlessly aligns with the needs of this channel, making us an organic and compelling fit for its audience,” he added.
Armengou also touched on HAAN’s efforts to fight the water crisis. “Since HAAN was born, sustainability has been a core value of our brand,” he said.
“In theory, this concept refers to ensuring a balance between economic growth, environmental care, and social wellbeing. We reinvest part of our profits to improve our society by constructing clean water wells in underdeveloped countries, which also contributes to enhancing education and overall quality of life.
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“So far, we’ve built 18 wells in Malawi, and we’re thrilled to confirm our 19th well in collaboration with Zel, Rafa Nadal’s new boutique hotel brand with Meliá Hotels International. Our aim is to engage bigger players to also join the cause of raising awareness about the water crisis.
“We also collaborate with local laboratories, ensuring that all our formulas are clean, meaning we don’t use toxic ingredients harmful to the planet or society. And, of course, we promote the reuse of our products, thus avoiding single-use plastic using our refills.” ✈
