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Puig has unveiled a new limited-edition fragrance masterbrand from the house of Carolina Herrera, called 212 Surf. It will be available in global travel retail from March.
Described as fresh, young and carefree, the line tells a fun, distinctive story inspired by summer memories, according to the brand. The campaign depicts the beach, surfing and friendships. Even the fragrance packaging aims to evoke “surfer style”, with a vibrant, tropical colour scheme.
212 Surf For Him is described as an intensely fresh fragrance that features a new aquatic accord that combines patchouli and grapefruit. Its feminine counterpart, 212 Surf For Her is “fresh, sensual and addictive”. It too incorporates an aquatic accord, offset with notes of woods and musk.
The feminine fragrance is available as a 60ml edt spray; the men’s scent as a 100ml edt spray. The recommended price positioning is around €43.50. The launch will be supported by a limited-edition 212 Surf shopping bag gwp.
