INTERNATIONAL. International fragrance, cosmetics and fashion house, Puig, has confirmed details of a major evolution in the group’s corporate image.
Effective immediately the group name has been simplified from Puig Beauty & Fashion Group to the shorter and more direct Puig.
The group’s logo has also undergone a major restyling to reflect the overall corporate change, while maintaining traditional elements. The new logo conveys a clearer and more contemporary image, said Puig.
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Andrew Harrison’s consumer vision at Manchester Airport Manchester Airport Commercial Director Andrew Harrison tells Martin Moodie about some of the key principles underpinning Terminal 1’s exciting new commercial offer |
Coinciding with this evolution, a new corporate website: www.puig.com has been launched. The website, which has been conceived and built around the company’s founding principles of Passion, People and Performance, offers extensive information about the group, including history, international presence, management board, details of each brand and a number of success stories that illustrate the “˜Puig’ way of doing things.
The new corporate image is also an important step for the company’s travel retail business Unit, operating in a channel in which Puig is now recognised for its innovation.
The new corporate styling now features on The Moodie Podcast (pictured), which has been produced in partnership with Puig since its inception 185 episodes ago.
About Puig
Puig is a 100% family-owned international fragrance, cosmetics and fashion company founded in 1914 in Barcelona, Spain. The group owns brands such as Carolina Herrera, Nina Ricci and Paco Rabanne and is the fragrance partner for others such as Prada and Comme des Garçons.
Puig’s expertise lies in brand-building and its products today can be found in over 130 countries worldwide.
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The Puig group heralds the arrival of spring with new limited editions from Nina Ricci – 16/03/09
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