Trinity Forum 2019 highlights
– Qatar Airways offers special delegate air fare incentives
QATAR. National airline and event co-host Qatar Airways is to offer 15% discounts on fares to Doha for the 2019 Trinity Forum, set to take place on 30-31 October (https://www.qatarairways.com/en-qa/offers/cug/TTF19.html – Promotional Code: DOHTTF19).
The Trinity Forum 2019, organised by The Moodie Davitt Report, ACI World and ACI Asia Pacific, will be co-hosted by Qatar Duty Free, Hamad International Airport and Qatar Airways.
Registration is now open for the event, to be held on 30-31 October. Early bird rates are available until 31 July here: https://trinityforum.events.
This year’s edition of The Trinity Forum – the world’s most influential airport commercial revenues conference – is themed ‘Reimagining the Trinity’s role in a phygital world’.
The event will examine how future-proofed the sector and its business model are in light of the relentless advance of online competition, enhanced consumer transparency, and lack of data sharing. It will also ask whether the traditional industry Trinity of airports, retailers and brands needs to make room for another stakeholder – airlines.
This year’s event will also include a separate workshop on the role of Big Data and a special emphasis on the burgeoning food & beverage category.
“Customer experience is crucial for an airport and ACI’s Research Report has shown that an increase in passenger satisfaction, as defined in the ASQ Survey, generates growth in non-aeronautical revenue.” –ACI Director General Angela Gittens
The Trinity Forum, the world’s most influential airport commercial revenues conference, has attraced strong support from sponsoring partners with Dufry, L’Oréal Travel Retail and Mars Wrigley International Travel Retail renewing their Platinum Partnerships and Rituals taking up a Silver Partnership.
Additional partners include Cabin Zero, Godiva, Happy Socks, Lacoste, Leonidas, Loacker, Mercedes-Benz Parfums, Nestlé International Travel Retail, Tous and Travel Food Services with more to be named soon.
– The Big Data Workshop
How can better sharing and analysis of commercial data transform airport commercial fortunes and those of all sector stakeholders?
– The Trinity Debate
Is the airport commercial model still fit for purpose? How can it be modified while still delivering satisfactory returns for stakeholders? What if we started all over again and invented duty free in 2019? What would the sector look like? How would tenders be structured?
– Towards a brave new world
World tobacco products giant Philip Morris International (PMI) is leading a consumer revolution, away from traditional ‘combustible’ cigarettes and into a range of reduced-risk products, such as revolutionary ‘heat not burn’ IQOS. How does PMI reimagine airport retail in the future? A pan-industry perspective from a key sector player undergoing profound change.
– Changing Airport Perspectives
How are today’s most forward-thinking airports structuring their retail and F&B offers? How are they future-proofing the consumer proposition in the face of rapid demographic challenges and the onslaught of online competition?
– The Trinity Challenge
A unique addition to The Trinity Forum. Details to be announced in coming days.
– What are the new shopping and dining frontiers?
What categories and shopping formulas will drive airport retail and F&B in the future?
– The power of three – or the power of four?
Is it time to extend the travel retail ‘Trinity’ to airlines? What does the evolution of onboard ‘marketplaces’ by carriers such as Singapore Airlines, AirAsia and Avianca spell for traditional airport retail? What next for Qatar Airways as a retailer after its decision to suspend traditional inflight sales?
– Food & Beverage – the new retail? Airport Advertising – the new consumer engagement driver?
A joint session that examines two burgeoning commercial revenues sectors. How are airports reimagining their food & beverage offers to deliver enhanced customer satisfaction and increased revenues? And what does the digital revolution, when many consumers are looking down at their mobile platforms rather than up towards traditional signage, mean for the airport advertising sector?
– Front Line Heroes
A first for The Trinity Forum. This year we are calling for nominations from around the airport retail world for the Trinity Front Line Employee of the Year. In this important session, we profile the finalists and reveal the ultimate choice. More details soon.
– Why sustainability must be on every industry conference agenda
Our planet is in danger and airports (and airport commerce) are in the front line of the environmental crisis. How can our industry be part of the solution and not the problem?
– Finding a phygital solution to the digital challenge
A powerful close to the 2019 Trinity Forum features a line-up of the most progressive digital thinkers in the airport commercial community. How can humanisation best converge with digitalisation?
How to book your specially discounted flights to Doha
Landing Page: https://www.qatarairways.com/en-qa/offers/cug/TTF19.html
Promotional Code: DOHTTF19
ACI Director General Angela Gittens, writing in Airport World, said, “Embracing the phygital helps airports to develop new revenue streams that are in line with evolving passenger needs and to gain a competitive advantage. Customer experience is crucial for an airport and ACI’s Research Report has shown that an increase in passenger satisfaction, as defined in the ASQ Survey, generates growth in non-aeronautical revenue.”
“Airport retail must focus as never before on its own unique advantages. Even Alibaba’s creationary genius Jack Ma has not yet invented an ecommerce function that allows consumers to eat, taste, touch or smell online. Tmall and Amazon cannot undercut a travel retail exclusive because by definition they cannot sell it.” – The Moodie Davitt Report Chairman Martin Moodie
The Moodie Davitt Report Founder & Chairman Martin Moodie commented, “The challenge for airports and airport retailers is how they adapt their proposition in the face of such a fundamental change in the landscape while benefiting from the security of an almost guaranteed sustained growth in the potential shopper and diner base.
“Part of the answer to that challenge lies with embracing a phygital’approach. Put another way, humanisation meets digitalisation. You can see the evidence of that approach in the hugely ambitious online to offline campaigns being implemented by big beauty and drinks brands in airport retail. These fuse the excitement and personalisation of the in-store experience with the reach and wider impact of digital and social media.
“Those airports – and airport commercial partners – that treat ecommerce as the enemy or as a black hole of investment best left to another day will surely be the losers in the battle to win the lion’s share of the travelling consumer’s purse.”
“Airport retail must focus as never before on its own unique advantages. Even Alibaba’s creationary genius Jack Ma has not yet invented an ecommerce function that allows consumers to eat, taste, touch or smell online. Tmall and Amazon cannot undercut a travel retail exclusive because by definition they cannot sell it. A kind word and smile from a well-trained salesperson cannot be replicated online.
“So, sometimes physical can beat digital. But, equally, digital brings incredible capability to the airport retail equation. Capability of payment (WeChat Pay); of messaging (airport advertising and retail signage adapted to the hour of the day, the passenger profile, or the season etc); and of engagement (gate delivery of food; virtual beauty experiences).
“Those airports – and airport commercial partners – that treat ecommerce as the enemy or as a black hole of investment best left to another day will surely be the losers in the battle to win the lion’s share of the travelling consumer’s purse. Phygital may be an ugly word but it offers airports a beautiful future.”
The 2018 event, which was hosted by Shanghai Airport Authority, saw exhibition spaces introduced in the networking area, a feature which will be available again this year in Doha.